Clean Living in the Tropics was co-founded in Darwin in February 2017 by Lina Paselli-Kruse and Stephanie Kendall.
At the heart of the business lay a shared passion. A passion about connecting and creating communities of people who share similar interests around health, health and clean, sustainable living.
Clean Living in the Tropics has evolved from its original partnership project and is now a sole trader enterprise for Stephanie. Lina continues to be a passionate ambassador for the brand and ‘her baby’.
The journey so far
- 2020 – Clean Living in the Tropics’ original vision to “discover, love and share” remains, although now it aims to discover, love and share all sole trader and small business enterprises, so they too have a platform to connect with the communities around Darwin and Cairns.
- March 2020 – Clean Living updates its business directory and expands to connect as many sole traders and small businesses as possible to the local community in the face of the extraordinary changes brought into everyday life by the COVID-19 pandemic.
- November 2019 – Clean Living promotes The Longevity Film shown one-time only in Darwin. This is a story about ageing happy, healthy and disease-free, and investigates the complex topic of ageing by documenting cultures from around the world.
- June 2019 Clean Living in the Tropics’ community final column for The Suns newspaper of the NT News is published finished when the NT News dissolved its community paper. Until its shutdown, Stephanie contributes nearly 100 columns under the Clean Living in the Tropics banner (all now published in Articles).
- April 2019 – Clean Living develops and integrates into its website, an online guide offering free listings to sole traders and small businesses.
- December 2018 – Clean Living promotes Heal, a documentary about the importance of keeping yourself emotionally and spiritually healthy.
- January 2018 – Clean Living promotes The Gut Movie, shown at two special screenings in Darwin. This was the story about poo and the future of medicine and a funny, engaging and educational film about Kale Brock’s quest to discover whether the optimal microbiome exists.
- November 2017 – At the end of 2017, Stephanie moves to Cairns with her family, whilst Lina starts life as a Superhost for AirBNB.
- August 2017 – Clean Living in the Tropics devises the frond rating to help market goers and stallholders talk about approaches to sustainability. Clean Living offered free certificates to stallholders who ‘claim’ their free frond rating.
- August 2017 – Clean Living publishes its ebook guide which featured nearly 100 Territory businesses taking a cleaner approach to business plus recipes, Paleo info, tips on clean living, interviews and a fridge door calendar pull-out featuring the best of the Territory’s cultural,community and clean living events.
- March 2017 – Stephanie begins life as a community journalist – with Lina’s help contributing a column offering tips and interviews from mainly local businesses and health and well-being advocates every week to the NT News for inclusion in its community paper, The Suns.
- February 2017 – date Clean Living in the Tropics is a proud sponsor of community market, Malak Marketplace (Darwin Northern Territory), providing a free platform for many of the sole traders and small business owners to promote their stalls and businesses; assistance with grant applications and .
- February 2017 – Clean Living in the Tropics was co-founded by Lina Paselli-Kruse and Stephanie Kendall.